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suggest and entice...
use information todraw outcustomer preferences
 click to enlarge
Consumers and businesses have more options than ever before, and along with many options accompany confusion and uncertainty when evaluating a purchase decision or business initiative.
What's important to consider when competing for visitor's attention?
- Quick access to information
- Ability to present comparisons that highlight competative advantages
- Move past online 'brochure' and make your presence a customer destination–provide a reason for customers to return
- Provide content relevent to your market that makes it easier for visitors to conduct research
- Be easy for visitors who know what they're looking for to find it
- Be just as easy for visitors who are unsure to draw conclusions by presenting options comparitively
Many businesses who solicit requests for proposals echo a recurring theme regarding quality and differentiation among the submitted proposals.
" They all look the same, how can I
differentiate between one company or another based on the content and
quality of the proposal produced?"
Source [Miller-Heiman. http://www.millerheiman.com/home.htm].
The results are
- Proposals are narrowed by criteria out of the authors' control
- Company A may be better suited
to meet the project objectives, but removed due to presentation
- Lack of proper guidance to build the message can loose the reader
- Guidance of the customer perspective is reduced to circumstances largely unknown
- Important information may never be considered if a 'first-glance' assesment tosses the proposal out
While the point considers formal proposals, it directly applies to the competitiveness of the internet.
A successful web presence should serve as:
- The presentation of an organizations' value-proposition
- A demonstration of how an organization can uniquely meet the demands of customers
- An 'online' representative of your organization that reflects your 'offline' processes
Search Engine Optimization plays a crucial role driving traffic to a site, but once a visitor, what experience awaits?
Naturally any user or developer will tell you the site better be:
- Easy to use
- Easy to access information
- Informative
And just because site visitors have freedom of movement doesn’t mean the message should lack direction.
This is where we can help.
When choosing jadeFX Design, what do our customers get?
- Technical expertise? Of course, most development companies have it
- A great foundation from which to build a winning web strategy
- Comfort in the knowledge that while we operate in the tech industry, our approach is rooted first using standard business practice
- A development vendor that works with customers to draw out true online objectives
- A vendor that seeks to learn as much about the industries our customers operate in
- A vendor that seeks to learn just as much about our customers and what makes their customers tick
- Spherical analysis of every project, every objective and every proposed solution
Additionally, some questions that we'd like our customers to consider when making a decision:
- Will the final product truly provide value to us and our customers, and really meet our needs?
- With so many vendors providing similar offerings, is this the right vendor fit for our organization?
- Will our investment dollars serve to provide market differentiation in a sea of information?
- Can I achieve the same results with a low-cost alternative?
- Do they just try to maximize profit by selling us what we don't really need?
- Will they only offer a bare minumum, canned solution just to get us in the door?
- Will they act as a true partner by working with us to meet our needs?
Our core strategy for all our customers:
Provide your customers freedom of experience, the freedom to explore multiple paths and many angles. Be innovative, provide new, compelling and meaningul ways for visitors to learn about your company, your people and your vision.
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