successful strategy delivered...
aiding dealerships todeliverthe customer experience
Presentation of products and services online has proven to be a challenge for many businesses. In response to a clear need within the RV Industry for dealers to be able to provide content and inventory offerings to customers online, jadeFX Design launched a new product Complete Freedom™.
The parameters of the total package considered:
- Presentation of inventory offerings to customers in a simple to use and meaningful manner
- Ability to efficiently and productively adjust the offering online
- Allow site owners' complete access to add, change and modify all content online
Once the need was established and the answer constructed, the next step
was to get the word out. jadeFX Design developed the message, core
strategy and launched a series of tactics designed to touch our
audience and drive traffic to the main product site.
core message development:
"when it's your business to offercustomerscomplete freedom, YOU should expect the same"
tactics development:
Building on the core message, the following individual tactics were developed to reach our audience on multiple levels:
 click to enlarge
- Large POS - direct sales contact
- Small POS mailer
- News oriented article and press release
- Industry publication advertisements
- Separate, branded, product web site
- Strategic partnerships with companies serving the RV industry
- Membership in key national industry associations
In order to fully capitalize on our core message and reaching potential customers, the following additional tactics are scheduled for development:
- Trade show theme development
- Online seminars - "Capitalizing on the internet as a business tool"
- Develop current product site into a "knowledge" portal for dealers to have quick access to crucial industry information
substance beyond message:
The online inventory manager is the first step for dealerships to gain a competative edge over their counterparts. The next is developing their site further to add value and reason for their customers to keep returning. While jadeFX Design can stop at the goal of providing an excellent communications foundation online, many customers utilize our consulting services to guide them in their online strategy development.
developing a successful strategythought process for dealers click to view
online inventory browser demosee for yourself click to view
The above link will open a new window to display the actual front-end
interface usable by customers, which requires flash 9. For users with
flash 6 or above, the installation will be handled automatically for
you, just click 'yes' when prompted.
Note: Adobe.com is currently experiencing minor
site delays for Flash Player updates, if you receive a connection error
message when the player tries to install, simply click 'retry' when
prompted. In most cases the connection is successful by the 2nd
attempt. We appreciate your patience during this minor inconvenience.
complete freedomfull product walk-through click to view
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