continued involvement of stakeholders...
the rightapproachto serious development

While the infrastructure exists to utilize the internet to it's full potential, it has never been more important that the development firm you choose understand that factoring individual needs, goals and wants of a typical organization is crucial to overall success. Will they evaluate:

• Your business, objectives and mission?
• How you currently communicate with your customers, and if you're completely satisfied with those methods?
• How you believe your presence online should contribute to the overall strategy of your business?

While many of our industry solutions allow our customers to begin with a cost-effective foundation, the similarities end there. Our goal for each project is to provide differentiation for each customer, taking them beyond our base model and build as much of their company's personality into their presence online.

The idea?

• Move beyond discussion of technical expertise and featuresets
• Focus on what your business does best–managing the 'human' element 

The analysis is the culmination of the best and worst practices of every project we've participated in, and is continuously evolving.

In contrast to showing you an existing body-of-work and "speaking at you" about our capabilities, we strive to understand your business, your industry and the customers you serve. The understanding of your process leads to results that are greatly improved, because technology aside, business is still business, online or off.

The result is true collaboration that serves our customers well and provides the much needed market differention every business seeks.

By inquiring further about your business, we seek to be proactive in realizing unidentified business needs and opportunities as well as delivering on established objectives. We help ensure your message is aligned and consistent with your core strategy.

It is a process that provides an opportunity to explore objectives and problems from every angle and deliver a solution that truly solves your business problem. Many times, our process identifies and solves a problem previously unrecognized.

put simply, our process: 

Current challenges to the development model

• Many developers expect excessive direction to assist them in matching your objectives to the services they provide
• Final deliverables need to be worked out before mapping software architecture and application function
• Determined features list & objectives are difficult to change once development has begun
• Often times the Alpha version is the “first” real view stakeholders receive
• This is a very reactionary process to meeting client & end-user objectives

The result?

• Stakeholders tend to become disengaged from the usability perspective
• Stakeholders reduce involvement determining requirements for too large a portion of the planning phase
• Important features could be missing
• Usability can be greatly diminished
• A general feeling of unmet needs can persevere
• Value proposition diminished for the purchasing organization
• Value proposition to end-use customer diminished

The jadeFX Solution

A shift that more closely resembles the development cycles of physical products, an exploration of ideas with a ‘clay model’. In so doing, a more clear picture of the end-user interaction intended is obtained.

• Initial prototype developed live while working one-on-one with our customers
• Multiple live sessions throughout development cycle to gauge user adoptability of the system at every stage
• Provides an opportunity for our clients to become an active part of the usability & design process
• See and explore potential client interactions of the final product while the final architecture plan is being assembled
  

By becoming an active part of the process – beyond static flow charts and features list – project members stay engaged throughout the development cycle.

Stakeholders of the project:

• Stay excited about it
• Become more educated on its’ usefulness, faster
  
• Better able to convey its’ relevance to customers
• Final product is received with much greater satisfaction